Forget the clever domain tricks, even just naming your company "craply" in the first place makes me get a little stabby. -ly, -ify, and any other clever lingual arrangements are going to be out of fashion in short order and you'll be the oh-so-trendy company with the lame name. My only consolation is that these companies will burn out as quickly as they arrive.

OK, that was quite bitter. For some reason I have a perhaps unusual emotional response to certain patterns of syllables, like a useless sort of synesthesia.