The BBC made a brilliant spoof series on becoming a YouTube vlogger called 'Pls Like'. The whole thing is available on YouTube to watch (not geo-blocked as far I know). It's 6 episodes of 15 mins each.

No matter which country you're from, you'll recognise all the vlogger types in the series: the lifestyle vlogger, the fashion vlogger, the prankster etc. It actually touches on a lot of the issues in the Guardian article: the need for views, the pressure to make content 'viral', sponsored content, rivalry between vloggers. It's all done with a lot of humour while highlighting these issues.

I thoroughly recommend it (and in case you are wondering, the vloggers are all actors, not real vloggers):

https://www.youtube.com/playlist?list=PL64ScZt2I7wFF538Kn0TR...