> The NewsBlocks token sale is planned for Q4 2018. The token sale will fund the creation of the NewsBlocks blockchain, seed the content, and fund application development.
Spam your scam elsewhere.
It's not spam when a longtime user is linking to their work in a relevant context and hasn't been making a habit of it. The two cases are trivial to tell apart if you're willing to take a minute, and it has always been ok to for users to tell others about their work this way on HN—as long as they don't overdo it. Whether you like the project or not is a separate question. As for thoughtfulness, "spam your scam elsewhere" is basically leading with a punch in the nose.