I have read articles that as incomes rise, people in India a significant percentage of whom were traditionally vegetarian start to consume meat more often. I think this is also the case for other developing countries, as incomes rise meat consumption increases.

I wish this wasn't the case, ie people becoming wealthier, consumerism encourages them to be immoral. (Regardless of what their traditional belief are)

Hope the awareness campaigns against meat reach effectively the segments that see rapid increase in incomes.