That being said, I'm 100% confident that Google, Apple, Amazon, and more know WAY more about you than I do. This system only looks at public data and only links back to usernames. Strangely enough, it can identify users across sites (even without knowing your identity) - say Reddit and Hacker News. It was originally built for https://projectpiglet.com/ to find company insiders, and make trades (which works ridiculously well btw).
There should be no expectation of privacy.
> You've got a site that applies "moods" to individuals in a way that doesn't appear to be verifiable. And even if they are, and are accurate, is that even the right thing to do?
The short answer is, I don't know. I don't want this to exist, but it does. I also know that I have already built systems for companies doing this and more. Albeit the system here is much more of a "turn-key" solution and its patent-pending for what it's worth (I'm also against patents and donate to the EFF, but feel I can potentially segment off this market). Still, lots of people are looking to build systems such as this. Personally, I'd rather be the one guiding the ship, because I do ask myself the same questions you're asking.
I'll be honest... I've used this system to show my friends that even when they change usernames I can still identify them. That particular system (which looks at speech patterns) is turned off here. That's in part because of those questions. However, I'm 100% confident, others are doing that right now, with this conversation. We know that because Snowden shared it with us.