It's rather problematic that they decide to end the updates at the same time they decided to make updating windows 10 not free and windows 8 no longer available. They're essentially forcing people to upgrade, and of course, customers are forced to buy a product or be subjected to security risk. And of course, there is no competition that can take advantage of this decision.
That tidbit was at the end of the article, but I don't expect employees of microsoft to care.