I'm starting to think that there's a point where physics becomes almost as much a study of our own mind as it is of the external world.
I think this bit of truth was purposely hidden, as Einstein himself alluded to, by a dark cabal, and has coincidentally been rediscovered albeit as a secular institution primarily through a diefication of the scientific process.
Some of our still very early study of Quantum Mechanics points right to this matrix reality we experience.
However uncomfortable that may be.