This is exactly it. Fast food companies have spent the past decade trying to scare everyone to death whenever the thought of raising the minimum wage comes up. We'll be forced to build self-checkout lanes and self-serve order kiosks if you raise it! You don't want that, do you?
The scare tactics worked in much of the country; the federal minimum wage hasn't budged since 2009 and most states are at the same level. What did we get in exchange for that act of kindness towards the service sector? More self-checkout lanes and kiosks.