i will start doing things that apple and google will do with that kind of budget. - Fix search engine to make it fast and efficient (like google because ad revenue is all about search). - Create innovative marketing campaign like apple to increase the market share of my search engine usage. - Introduce new and innovative h/w products like apple. - Convert all my apps as web 2.0 apps with optional search and ad feature. I think all of these can be done with way under $45B budget.