If they named it Translation by Machine of Noisy Text then the abbreviation would have been TMNT. (As in Teenage Mutant Ninja Turtles.) Missed opportunity.
There should be a whole industry around this, like naming prescription drugs.
There would be an industry around it if there was an incentive to produce titles like that. But most authors probably want to avoid cutesy pop-culture-referential names because it signals unprofessionalism.
That's just being naive to the effects of good marketing then.
I think it depends on the wildly on the field. MRI has techniques named things like GRAPPA and CAIPIRINHA which are gloriously tortured backronyms, and there is something of a competition to come up with good ones.
that's the first thing I thought of when I saw the title