Brake pads easily last 60k miles and cost maybe $50 per corner, and the rotors are about the same but last twice as long (though it's recommended you replace at the same time, not always necessary).
Of course, once you get into drilled factory rotors on an STi or M3 or something, you're gonna hit the $200-$300+ per corner for rotors pretty quickly.
I dunno, I've just always find the margins on brake work seem insane compared to anything else.
OTOH, I also find the German marques' brakes last far longer between changes than the Japanese.