Google realized this a decade ago and knows that the search engine is becoming a relic of the past, that's why they tried to pivot to social networking/media so strongly.

I suspect they are still working on this pivot in various non google plus ways. Outside of android becoming a massive media platform I don't think much has worked. (Don't call it a media company we don't control the news we're just a platform la la la I can't hear you controls the news)