The fact they accord so much importance to a tool is beyond moronic.
"Ooh I can't stop using my new Shamwow ! I'm so addicted to it I need to lock it in a concrete box at night because I could simply never let it down..."
There's definitely a part of me that thinks this product may be some sort of Thomasson's HyperArt Product / Thought Experiment-type thing. And I'm only calling it that because I'm not sure if there is a better term for a product that is created simply to see how many people will purchase a [mostly] useless, overpriced, redundant product [accessory])?
And a semi-aside: Maybe it was just a[n] (sort of) experiment on Kanye's (or his team's) part to sell $120.00 plain white t-shirts to see how many fans would buy them as if they were a premium product. The "Airplane Mode: Concrete Box" seems more along the lines of Kanye's $120.00 T-Shirt than any of Thomasson's HyperArt Product-type installations / things.
Just some useless musings.