Why You Should Write As If Your Readers Are 12 Years Old

kikabink.com

4 pointsannajohnson3 comments

You're spot on - we actually built a tool based around the Gunning Fog methodolgy that lets you determine what "grade level" your web page is readable by:

http://www.conversionvoodoo.com/readability.php

That is a REALLY cool tool, thanks for sharing.

Yep - had a fun time with that one - check out the underlying math - could make for an interesting follow-up post on your blog ->

http://en.wikipedia.org/wiki/Gunning_fog_index

It's not a perfect system, but it's amazing to test things like USAToday.com vs. The New Yorker written for high school vs. college level readers . . .

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