Our goal is to make it as easy as humanly possible for you to create and run A/B tests on your site. All you need to do is enter your website URL and point and click on what you want to change. Absolutely no coding or engineering required. You don't even need to create an account to get started.
We're working hard to improve the product every day based on your feedback-- just reply to this comment or shoot us an email at feedback at optimizely dot com and let us know what you think!