It's not that I want a terrible experience, it's that I can easily sort by price and I can't easily determine how comfortable a plane will be. Until a site allows me to sort by a weighted function of price and comfort it's just too much effort to book a flight by anything but price. Taking into account the various combinations of airports, dates, times, locations (I typically fly for leisure), optimizing is already a exponentially more difficult with each option even with a simple cost function, never mind one that I have to go to a separate website to look up for each and every possible flight.