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When I was buying a car recently, I wasn't at all sure about the differences between the different trims when just looking on Edmunds, and the dealers catalogs aren't much better. Do you have it in the pipeline to present detailed descriptions of each trims offering?

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Yup. Right now, we're focusing on buyers who know exactly what they want.

Moving forward, we're going to move further up the funnel and get into the research step too.

There are already sites that do research fairly well, but no one handles the actual transaction (except for CarWoo!) so that's where we can add the most value and that's where we're focused.

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