That way you may not get in, but you know you won't get cut because you got assigned an arbitrary 'personality' score if you scored high enough; enables kids to save face with friends/family too.
Not a fully baked idea here, just a potential avenue.
Note that I am not expressing any opinion about any of this, merely pointing out the counter argument.
Insanely high threshold? That's... a very low bar. https://www.statista.com/statistics/195908/number-of-births-... (no idea how good this source is) shows roughly 4 million births a year. A 98th percentile cutoff would admit 80,000 kids per year to Harvard. By contrast, according to https://college.harvard.edu/admissions/admissions-statistics (hopefully a strong source), the class of 2021 admitted 2037 people of which 1687 enrolled.
You would hope that 100% of Harvard admits would have 98th percentile (or, really, better) scores, but they don't.
Like by IQ, achievements, attitude, etc.