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I assume everything on Amazon is a counterfeit and plan accordingly. Have you heard anything about Walmart? They have free two day shipping and I haven't heard any counterfeit horror stories (yet)

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They allow third party sellers so if it's not a problem now it will become one.

Do they also mix inventory geographically?

Doubt it. Third party seller stuff looks to be shipped by that seller. The way it should be.

That's good. Prevents your customers getting fake products if you, as a seller, don't intent to. (Excluding warehousing mistakes, etc).

This way a reputation system is more effective.

I wouldn't go that far. There is really nothing wrong with offering fulfillment services.

The comingling of products in the binning process isn't good, though.

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