edit: there's a lot of stuff they offer beyond the basic surveys - https://www.surveymonkey.com/what-is-surveymonkey/.
That's not how they make money.
They make money by getting people to answer the questions on the forms. You pay approximately $1 per response.
If you want to know if users think that they themselves are willing to pay more for electricity, you can just ask them.
That's amazing.
Good luck.
https://www.cpajournal.com/2017/10/30/u-s-research-developme...
A quick look at the pricing page can make some of this clear: https://www.surveymonkey.com/pricing/
Disclosure: former employee of SurveyMonkey
I was willing to go through that friction because docusign was just absolutely horrible. UX was aweful, wouldn’t work on mobile well, emails wouldn’t send, site would be down yada yada.
But this says something about enterprise companies. With a powerful salesforce, you could dominate a field even with a shitty product if it’s a niche field.
- Their survey tool was one of the earliest and pretty easy to use - they have brand recognition. #uuge.
- If they support any intelligence (skip-logic), then they take bread away from bigger market research companies.
- Their biggest competitors in this space (Facebook, Google Docs) require signing away your life to create a simple survey.
But back to the brand recognition. They've built something simple that captured the market early and have basically dominated.
Easily 90% of their use cases could be fulfilled by excel.
Solutions cost money.
You could have just said "hey sorry all, didn't mean to sound snarky, here's what I meant...", and a great discussion could have ensued.