I'm not quite sure why stuff like this bothers me, but it does. Why would I, as a startup, want to attract this much attention for something that offers so little in return? Part of the competitive advantage of being a startup is that you're only known to the people that really matter: your customers. By the time any competitors figure out who you are, you are a little bit bigger, a little bit stronger, and a lot wiser.

If you want media exposure, you're much better off picking up the telephone and calling up a newspaper. But this; this is just an easy way for VCs and competitors to keep a close eye on you. That makes me a bit paranoid.