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Analogies only derail arguments into being about whether the analogy captures the issue. Alex3917's analogy was bad and unnecessary, you called that out, it's now ok to leave the analogies buried and discuss what facebook did and why, rather than hunt for another hypothetical different-website-doing-different-thing analogy to start the process over.

"Facebook's mission is to give people the power to build community and bring the world closer together."

Yes. On Facebook. They want people to login and use Facebook.

Auto posting tweets so that people can use Twitter and still appear to be on Facebook doesn’t help that mission.

It does help them build a better profile for that specific user though.

Facebook was not losing by this. If someone had connected their Twitter account, it meant they cared enough so they would be visiting Facebook, even if it was sporadically to check how their posts were doing and to see the necessary ads.

Actually "Platform" was a core pillar of the hoodie:

http://v3.designforfun.com/images/portfolio/client/2009/face...