Mint.com Pre-Launch Pitch Deck

Sorry to disappoint, but this is not from Mint - it's actually my team's presentation for the Stanford West Coast Venture Case Competition when I was an undergrad at Berkeley (I am Victor, listed on the first slide).

It's a funny story but we won the competition with this presentation, in part because Shasta Ventures, one of the judges there, happened to actually be funding the company (which they announced 3 days after we pitched it). For the questions regarding the financials, I don't know how closely they match reality but we were told by the judges that we won in part because the numbers were conservative/realistic and were in the same ballpark as their own figures.

Don't think this is Mint's deck. See the names on the first slide. This is a case study by Berkeley students. Still a good reference though.

I thought the most interesting slide was "Value to Partners" (#7) that listed average Customer Acquisition costs for various companies - ex E-Trade spends $475 to acquire a single customer. Wow. That is a lot of money.

The slide lists http://www.emetrics.org/articles/acquisition.shtml as the source, but it is 404'd.

Some of the slides from Mint's actual pitch deck were shown in a 2008 presentation by the Mint founder:

http://techcrunch.com/2009/10/08/startups-101-the-complete-m...

I think every startup should look at the slide about the problems that Mint solves for its Total Addressable Market, even if it isn't the original Mint deck. The interesting thing about this presentation is it looks at the problems people managing their money have experienced, and the ways they solved the problems, and quantified the solution in numbers (the bottom-line for any business, not a free open source project, is to quantify the solution in dollars). So Mint saved users time (consistent UI) and matched the buyer to the seller of this data. Before you try to make a dime off any good idea, look at these slides and see if you can answer many of the same questions Mint did.

I wonder how slide 10 "Finacials" has matched with reality. Especially as the deck was created and used pre-GFC. Would love if one of the founders commented on that, though would be surprised if they did.

It'd be nice to see an example deck for a B2B startup, eg. selling enterprise software or such, so selling fewer copies but at a higher pricetag.

What does pre-launch mean? This deck lists First Round, Felicis, and Ron Conway as investors, and slide one has screenshots of a product.

Pre-launch? Really?

Aaah, the good old "potential customer base" slide. Isn't that one of the big no-nos in startup pitches?

I don't think this was Mint's pitch deck, though it is a great case study.