When I subscribed for Netflix, the motivation was a large catalog of old movies, cool stuff from other countries (I remember watching TV series from Iceland that were great), no ads. But the greatest selling point: it was more convenient than pirating.
Now, it's all about pushing Netflix produced content down my throat using whatever trick possible, and pirating is again more convenient (large catalog, no ads) even if less user-friendly.
So yeah, "outsmarted" is really pushing it. I'm not the only one getting bored by the current Netflix direction.