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> can't win

You are buying national brands. Try something a little more local

Or even better, make some homemade! That way it is a guaranteed unique experience, and more authentic to the point anyway.

Bonus: You get to try something you've probably never done before

Kind of defeats the purpose of bringing something over to Sweden though as they could also do the same thing.

Hmm that's a good point. Maybe in portions of the America's you could have better access to certain of the raw ingredients, for example, high quality dried peppers from the south

Easy recipe:

1 6oz can tomato paste

1 small can chipotle peppers in adobo sauce

1 onion

a few cloves garlic

salt, black pepper, some cayenne

1/3 cup of each:

white vinegar

apple cider vinegar

molasses

brown sugar

Throw it all in a blender or food processor. Taste and balance salt/sugar/sour (note it will get sweeter on cooking). Bring to a simmer on the range for 10 minutes. Done.

Easier recipe: Mix ketchup, liquid smoke, and Sriracha. Don't cook or wait or any other funny dance. You'll get all of the same ingredients and flavors as above only with fewer...uhh...ingredients. No food processor required because Heinz, Huy Fong, and Colgin already did that part for you.

You do you but that sounds bright red and nowhere near as savory.

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