I wonder if there's a clear trend or explanation for Czech-Texans moving (back?) to the Czech Republic? This does a great job of explaining a connection between Czech culture and Texas BBQ in Texas, but not how that leads to BBQ sauce hopping back across the Atlantic.
Because the author made an unsubstantiated correlation. The real reason is quite simple: globalization. And it's not unique to Czech stores and is unrelated IMO to CZ/TX culture (much of which is generations enough down the line now that places like the Czech Stop or Slovacek's just use it for marketing).
Though, if you're bored this weekend, hop on over to Westfest which does have some Czech culture, but it's probably a bit watered down at this day and age as are most culture-based traditions.
I'm sure this leads to some 'curiosity' types of people returning, but the remaining community with a strong identity is small and so there is not like a huge back-and-forth going on.
For the reverse, I think there is some low-level awareness of czech texans by actual czechs, and at one time (not sure if this is still true) US western/country music was also a somewhat popular niche music type in CZ, so there is room for some cross pollenation.
CZ is also hugely popular with american expats and there are quite a few places which cater to them specifically in Prague, etc, which could lead to more cultural cross-exposure.
source: lived both
"They open a dialogue between their relatives and friends that remain in the other country. Because of that, ideas about food move both ways. While grilling meat has been around since the invention of fire, Texas-style barbeque recently made its way across the Atlantic. "
My interpretation was that family that settled in Texas are influencing their family that didn't.
While there is a lot of European culture out here (the German culture in Fredericksburg and the so-called Latin Colonies is interesting to me), that culture more or less is wholly unrelated to this sauce.
I suspect that the brand is about as related to the real-life Stubbs as Stubbs is related to Czech folks in central Texas, that is to say, there is very little actual connection there.
“If I owned Texas and Hell, I would rent out Texas and live in Hell”
― Philip Henry Sheridan
-Davy Crockett
East and South Texas use sauce.