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"When determining what product you are going to build, Ev notes that the key is to create 'something for everyone.'"

Really? My understanding is that trying to create "something for everyone" is a great way to make "something for no-one".

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I think what he's saying makes sense to an extent. I'd argue that nearly all of the large (based on valuation anyway) startups recently have made "something for everyone".

Just to name a few: Facebook, Twitter, Google, LinkedIn, Skype

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