Buzzfeed really do produce some first-rate journalism. Their investigative work is absolutely equal to anything being produced by traditional newspapers.
I agree - their news division has really impressed me over the past few years. They really should spin themselves off to avoid the negative association between their journalism and the clickbait pop quizzes and gratuitous native ads from the rest of the company.
I thought their strategy was for the clickbait revenue to support the costs of their news division.
Wow. I genuinely didn't know BuzzFeed did journalism to this order. It feels very strange to read this and contrast it from the seemingly endless number of articles that are basically just a bunch of GIF images with a single line caption each taken from Reddit threads.
That is probably one of the most intensely powerful things I've read.