This reminds me of the SEC filing for Toyota which I had to pull up earlier out of curiosity

https://www.sec.gov/Archives/edgar/data/1094517/000119312518...

> As filed with the U.S. Securities and Exchange Commission on June 25, 2018

> Toyota and Uber Technologies, Inc. have entered into a memorandum of understanding to explore collaboration with respect to ridesharing. As part of the partnership, the companies created new leasing options in which car purchasers can lease vehicles with connected terminals from Toyota Financial Services and cover their payments through earnings generated as Uber drivers

So not their first rodeo, Toyota sells cars after all

Also Toyota Connected is making quite a big splash in Europe at the moment with a London office having been established March 2018 to soak up local talent.