Google recently hiked enterprise license fees for access to translation services pretty substantially. I wonder if we'll see similar competitive momentum in that market.
This is far more cost-intensive, both in upfront as in maintenance, than the translation problem.
Software is easy. The real world is hard.
The real-world constraint of translation software is building a sizeable quality corpus of real-world text with real-world living human translators. We're lucky that the EU employs literally thousands of translators to publish identical texts across languages (for free!!), which has helped make European languages pretty much a solved problem in machine translation. But anything non-european is still hopelessly incomprehensible, simply because we don't have enough real-world data.