Meanwhile, the competition is not stupid and is not crazy and is not waiting for us to get our act together. Suddenly we have a year to do the thing that the worker-bee level Cassandras were saying was the right thing to do in the first place. Maybe 14 months to bring up hardware, port or write three major hunks of software, get third parties ramped up on development, write tools and do the million things you need to do to ship. Oh, and the team writing the OS we're mandated to use has been ordered not to talk to us and has gone dark, removing our access to their releases and documentation.
So there's a meeting of all the software folks, and management tells us "Okay guys, the next year is going to be hell. You'll be allowed to take vacation, probably, we'll tell you when." I'd seen this coming and was sitting in the back of the room with an offer letter in my pocket, trying not to be angry because a bunch of people I like working with a lot are getting shafted. I should be elated at the offer (which is quite good), but instead I just feel sad.
I leave.
Six months later one of my friends working on the project sends me a picture of his front lawn. He has been unable to find the time or energy to mow it and it is 18 inches high. Eventually they ship (late, of course), to lackluster reviews. My friend has since moved on; most of the people I know there have. They don't like talking about that year-long deathmarch, followed by a year of patching the living crap out of things in the field and struggling for market share. Meanwhile, the competition's product does very, very well.
Last I checked, the latest crop of execs there were gunning for the same crazy. Maybe technology has moved on sufficiently and the specific crazy is possible now, but I have numbers indicating things are pretty much the same. I don't know which side to cheer for. Where do they get these lunatics?