It just says “developing”. I would imagine this is code for “writing papers about”. I’m sure those papers use whatever technique is currently hot and will produce a decent publication. I doubt they use simple statistical approaches, because that’s likely not novel or publishable.

This is all fine. However, the problem is suggesting that this is a somehow reasonable/tenable solution to solving the noise issues...

Maybe the noise can be removed by other methods, maybe the noise doesn’t matter, but magic doesn’t solve the noise issues.