The iphone app costs like $25 tho.
Why? Because it is the only way to support Anki's sole developer. He cannot take donations due to Japanese laws. AnkiDroid also does not take donations, though I do intend to start contributing code to that project.
If you really enjoy Anki, consider buying the iPhone app even if you don't have an iPhone.
$25 is surely expensive for a simple app, especially if you are a student without a steady income. But if anyone wonders whether Anki is worth this much money - try thinking of the potential benefits.