My best guess is that the spoils of being a great quarterback are so great, and the retirement job offers are so lucrative that they simply don't want to take the steps required to learn to coach.
For example a pretty good QB turned great coach like Jim Harbaugh took a job as an assistant coach Western Kentucky after he retired, and subsequently moved up the coaching ladder. I struggle to see a great QB taking a road like that when they have so many other options.
All 5 HOF QBs who coached in the NFL have losing records.
Norm van Brocklin, HOF QB who could never coach another HOF QB (Fran Tarkenton)
Bart Starr
Otto Graham
Sammy Baugh
Bob Waterfield
But yeah basically as soon as broadcasting and endorsements became a post foot all career option, all the top QBs went that route.