Hatchful – Create stunning logos in seconds
hatchful.shopify.com
hatchful.shopify.com
Nor does the average plumbing business or doctor's office need a "corporate identity" including from scratch typefaces from a foundry, etc.
Maybe if they hired someone the result would be better, but it's also possible it would be worse. Does it really matter, anyway, it's a logo, not a critical safety system, the success a business hardly hinges on its logo starting out.
https://www.underconsideration.com/brandnew/archives/new_log...
for some logos the "base case" doesn't really matter, you want something based on which you can create infinite variation, something that's open to "mutations".
you example is basically a good case of why automatic or AI-driven design tools will "always" suck... nobody really ever wants a design that "just looks f awesome", that's useless...
"powerful ugliness" is always more beautiful in the end...
Glad to see I'm not the only one reading this as "Library Library of Congress".
I'm a little concerned that automated creative services like this are encouraging a race to the bottom, a morass of bland identikit brands.
This is similar to the problem faced by music recommendation services: they don't surprise you, and most people like the occasional surprise.
Designers must be irritated and worried by logo design automation. They already have to scrape around for gigs, and find their work hugely undervalued.
Frankly I'd worry about a company that invested a lot on its logo early. NeXT did and while they had other successes (cough OS X) the company itself didn't make it.
On the other hand, a really good logo doesn't have the opposite effect, because I know some designer (or AI, whatever) made it for them.
The height of my experiences could be described as:
"Oh, nice logo." or "Hmm, clever."
The line between "clever" and "trying too hard to be clever" is also quite fine.
Some logos become iconic, but that has as much to do with the brand itself as with the logo. Even if Microsoft had the Nike logo, it would still be uncool.
Perhaps. Or you (or the creative human talent) could use this as a prototyping tool? Quick low cost brainstorming / iterations to a explore ideas before the high cost human talent kicks in.
Most clients __think__ they know what they want, but the reality is it's closer to "we'll know it when we see it." Getting some ideas in front of them - knowing all but one is going to be paid for - as quickly as possible is a blessing.
This one generates an archive with a few interesting alternatives like a favicon or a transparent background version. For someone not versed into graphic design this is helpful.
I was wondering if shopify had acquired logojoy.com but it looks like this is their own take on it.
I am getting tired of this meme that people who can code - 'devs' - can't pick up a pen and design a logo. It is a practically xenophobic assertion.
The 'dev' type might admit to dwelling in their mother's basement, they might admit to having hygiene issues but the stereotype 'dev' type would never admit to using 'Shopify'. 'Shopify' is designed for people that are not developers. It's a hosted platform with all the 'dev' potential of mySpace or Duplo Lego. It is not what a true 'dev' wants.
So this logo maker is not for a 'dev' audience. It is for people that have a new business they want to get online. Not a 'small project' or a 'blog', but an ecommerce effort that hopefully makes money. For this audience they may want to involve a 'professional designer' at some stage, but, starting out, without the business realised, this tool makes it easy for them to get a placeholder, something to work with.
A business has to be built before someone else can take a look at it and design the logo that is the distillation of the many things that go into that business. During this phase a placeholder is fine.