How about this?

Dashler is an attempt to re-imagine the toolbar minus all of the frustrations.

[Screen shot of dashler]

Be more productive: Using dashler is like putting a swiss knife in your pocket. You just whip it out when you need it. Get your job done quickly and easily inside of it. Smile and whip it back in. All without leaving the page and other messy stuff.

[Screen shot of search inside dashler]

and so on...

(I used this analogy because I'm using it with my bookmarks bar)