Because it runs counter to the "epic nerd" persona Musk was trying to build with his authorized biography. Windows isn't cool right now.
Both are reasonably capable of high service uptimes and solid performance. With Server Core and PowerShell, there's a lot more parity than my fellow Linux admins want to admit, but either is a viable choice for general IT services at this point.
Note - I'm excluding licensing entirely from this, as well as infrastructure maintenance and control surfaces. Nobody likes DSC, and there are several superior config management solutions for Linux that don't have meaningful analogs on Windows.
Back at that time of NT4 & Linux 2.2, I'd argue Solaris was the best option.