I have a startup which builds a web-based enterprise product. A year ago we launched a companion app that provides a fraction of the functionality of the desktop application, just enough to help our customers extract the key information they need when they're on the road.

All of a sudden a few days Apple decides we have to implement in-app payments. I explained them that this is an enterprise product for an arcane industry and that our customers require quotations/invoices raised to their procurement department and would not pay several hundred to several thousand dollars through the app. They insist we have to implement in-app payments despite not helping our customers nor our business. We don't have automated billing at all, not even on our desktop product. The requested change means months of development for no value (at this point).

No way to appeal. We can currently not update our app and if we don't implement in-app payments in an unspecified time our current version will be pulled too.

Thanks, Apple.