The phone made the flow of non tech savvy users the main source of income.
Before, you had to please geeks, and they thought about products, compared, communicated, criticized and decided where to spend their money.
Now, you have to please people that chose products based on ads, design and trends, but don't have any basic understanding of their device yet makes a lot of noise when they get them self in trouble.
That's the same story anywhere you start with a group of passionate people on something that proves successful: amateurs arrive, then money, then policy.
Any job, hobby, venue, city, sport, product, etc. is susceptible to this problem.
It's why the mt Everest is now an expensive highway full of frozen shit, why battle net turned into an insult party, why Adventure park now have those unusable security systems that take the fun out of it, why websites abuse "target=_blank", why you have weird safety messages on microwaves and why you need to provide medical certificates for so many stupid things now a day.
But.
It's also why you can have a device in your pocket that act as your camera, tv, music player, news provider, landline, game console, pager, gps, phonebook for a 10th of the price of a gigantic calculator from 40 years ago.
In the hilarious canadian comedy, "The Decline of the American Empire", the main character makes a point, stating there are 3 things that makes a winner in history: 1, number. 2, number. 3, number.