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Comment by anonytrary | Hacker News Reader

I don't think the ground workers at Amazon:

1. Care about tweeting about their company.

2. Talk like that.

However, I think this could be real if:

1. Amazon has some incentive program that basically allows workers to take on a "marketing assignment" for some sort of bonus. If so, how is this different than contriving good reviews about your restaurant on Yelp?

2. Amazon has developed or is paying for third party software that lets their PR people quickly manage and create activity on multiple Twitter accounts from a central interface.

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1. Care about tweeting about their company.

I feel the same way. I know a lot of warehouse associates are active on some of the Amazon Instagram pages, but that's mostly just silly pictures and activities. I don't think anyone would post such detailed responses on their own when they aren't being paid.

>Amazon has some incentive program that basically allows workers to take on a "marketing assignment" for some sort of bonus.

I haven't heard of any such program, but if it existed, I guarantee Amazon wouldn't offer a bonus for it.

They wouldn't offer a bonus. They'd offer entry into a drawing for an Amazon gift card. But I haven't heard of any such program either, nor of any attempt to get us to run PR for them, other than occasionally sending out emails asking us to review Amazon on Glassdoor.

(IME, most FC associates never check their Amazon email accounts, so they wouldn't see that.)

For some reason my station never even offers Amazon gift cards during contests, it's usually Subway, Starbucks, Target, or occasionally a Visa prepaid card.

And I'm fairly certain most associates at my station aren't even aware they have an @amazon email address so they definitely aren't checking it. Nice to see another L1 around here.

> 2. Amazon has developed or is paying for third party software that lets their PR people quickly manage and create activity on multiple Twitter accounts from a central interface.

I feel like this would be infinitely cheaper, more quantifiable and easier to set concrete milestones/targets for their campaigns than telling employees to tweet on Amazon's behalf and hoping for the best.

All it takes is for one of these ambassadors to get fired/quit and their pro-Amazon platform becomes an anti-Amazon soapbox.

Since they have Amazon in the Twitter handle it’d be easy to shut the accounts down on trademark grounds.

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