Gap Bows to Outcry, Nixes New Logo and Crowdsourcing
fastcodesign.com
fastcodesign.com
Awhile back, a nearby college (Michigan State) redesigned their Spartan logo (http://www.promotionalitemsbuzz.com/wp-content/uploads/2010/...) and the exact same thing happened with them. They ended up pulling the new logo.
Thing is, in the context of the broader rebranding, these logos may have actually turned out to be very cool. Clearly a move like this has millions behind it in new commercials, print advertising, etc. It's not just a new logo.
It actually makes me sad that Gap didn't have the confidence in their redesign and the courage to move forward with it anyways.