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What if Spotify would make their app using JavaScript (something like React Native or Cordova) with ability to update bypassing AppStore?

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They would reject the update that attempted to roll out that system.

Except that bunches of apps with that model are being accepted now.

That doesn't matter. The app store review process isn't an impartial court of law, where everyone gets a fair hearing. If apple want to do things for competitive or capricious reasons, they can.

Live-updating apps are fine.

One that attempts to use that functionality to get around the App Store's guidelines, especially one as prominent as Spotify's, will be noticed and yanked from the store.

If I was Spotify, the absolute last thing I would want to do is piss off Apple seeing as Apple Music is their main competitor right now.

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