The iPhone was a massive upgrade to anyone using a flip phone still, but an evolutionary upgrade to people that had been using Palm Pilots, Blackberry's, and other devices since the late 90's.
The iPhone was a massive upgrade to anyone using a flip phone still, but an evolutionary upgrade to people that had been using Palm Pilots, Blackberry's, and other devices since the late 90's.
We can debate about whether that's "evolutionary" vs. "revolutionary," but if it was evolutionary, it's the kind of evolutionary success that leads to epochal shifts.
To bring this around to the actual OP, I'm dubious that Magic Leap is going to pull that same thing off, but that's because I'm dubious that AR in the form of "things you stick on your head" is ever going to be a mass-market phenomenon.
AR is the same thing, it takes the dopamine hit and puts it on your face. Subsequently you get a lot more dopamine hits.
for me, being in tech my whole life and growing up solidly a nerd and in the cyberpunk culture of the 80s, when the iphone hit, it was more of a sigh of relief of "ok finally we are making the steps into the cyberpunk future weve been fantasizing and thus building for decades"
it wasnt until the snowden stuff hit and all the current tech problems we have that the sentiment is "oh crap, the dystopian cyberpunk future is a heck of a lot more of a slippry slope than we were ready to deal with as a society"
I think you're correct that the smartphone was a phenomenon because it put the internet in your pocket, but we already knew the use case for the internet. People use their smartphones to do everything computers do, and sometimes more: browse the web, read books, find restaurants, make reservations, get directions, use social media platforms, pay for purchases with NFC, listen to music and podcasts, manage their calendars, control their home entertainment systems, check the weather, (...deep breath)
Anyway: "Great dopamine hits, man" falls, I think, into the "necessary but not sufficient" bucket. AR needs to do that, but it needs to do more, too. I agree with "the smartphone was a phenomenon because it put the internet in your pocket," but I think we're still looking for the correct X and Y values of "AR will be a phenomenon because it puts [X] in your [Y]."
The iPhone was completely different. The design looked different mechanically and had a totally different ui paradigm with the touch screen.
It was revolutionary as evidenced by media coverage at the time, growth in mobile web, and massive market share still today.
(Well, at least in my recollection.. :)