Your statement is far too broad and lacks context. Where is this a violation and where is it considered fraud? There must be some countries where this isn't the case or at least where the article and non-commercial use of the technique are considered to be mitigating circumstances.

Also, who doesn't find it cool? You don't seem to be saying that what is described in the article isn't cool, you seem to be making a broader claim that copyright violation and fraud aren't cool.

Lets assume you find what is described in this article copyright violation and fraud, because after all, you said it is. Apparently some people on HN find what the author has done cool, judging by the comments. Ergo, some things that you, specifically, consider 'copyright violation and fraud' are in fact cool.