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I would love that! Finally I could reject the marketing department’s requests to integrate “tracking framework n+1” without my manager threatening to fire me.

Yeah, Apple needs a monopoly on serving ads too.

After the iAd fiasco, I don’t think Apple wants to go anywhere near in app ads.

Given their commitment to user privacy so far, I'd trust them more than any other ad provider at the moment.

Apple won't even warn you which apps are adware, which Google Play has transparently done for years, so there is room for improvement by everyone involved. Previous submission (which got zero interest): https://news.ycombinator.com/item?id=17489987