As for this year, I'm extremely pleased to see so many startup trying to replace meat and dairy. Ditto for aerospace.
As for this year, I'm extremely pleased to see so many startup trying to replace meat and dairy. Ditto for aerospace.
> countless B2B products truly worth it?
"B2B" is a very vague and extremely overarching term. Computers, internet, and cell phones were all, at one point, very much "B2B".
> Who could possibly, genuinely want to work at such places?
For starters, I can imagine some people would fancy having a large impact on the world and the subsequent 10-12 figures attached to their name from all the value they created. Microsoft was "B2B", Amazon was an online bookstore (some people would imagine "instant food" in a category close to that), etc. It can be hard for many to see the value of something at its origin and not be able to see how that would shape a society, let alone an exponentially changing one. I think Peter Thiel would call some of these things "secrets".
Being able to purchase any book (any knowledge) it's amazing. Definitely not even close to instant food.
People who find their meaning outside of their work rather than through their work -- ergo most people.
I am thankful for my employer that provides a salary for me to allow me to do fun things with my family and take vacations and all the fun stuff that actually create memories that I will cherish when I am older and no longer working.
I don't live my life thinking everything needs to excite me.
I am excited by business. By creating things and seeing them work and be used, by digging into the finances and engineering ways to save money or make more money, by working with people that are fun and interesting, by testing out new marketing ideas and seeing what works and what doesn't.
So, for me, it doesn't matter so much what the product of the business is (as long as I am not actively harming someone) and I suspect that is true for a lot of people.