Is it silly? If I claim my pizza is the best, and I never even ran it in a competition, aren't I just lying? I could say that my internet service is the best when someone provides actual unlimited data in the same area and it's the same thing.

I would heavily prefer a country that actually had rule of law and didn't let companies just lie to consumers without consequence. The more this sort of thing goes on in America, the more people will disregard any semblance of law