Almost what i expected. I got a 34k offer (same industry) with good benefits but am unsure if its worth the move. Main problem seems to be the rent which is ridiculous if you want to minimze commute time to the centre.
For me my commute is as follows: -
20 minute walk from house to tube station(could take a bus which would take 10 mins, but I prefer the exercise) 15 mins on the tube to Bond Street 10 minute walk from there to work