I got the $15 from other areas that have said the cost of labor is roughly $30/hr for stuff like this.
But regardless, if you really think a 37 minute fix is costing them enough that it means they are selling the car for a loss, then I can see why people are upset by this news, as it means that shutting down the entire plant would make more financial sense than selling at a loss.
But since we are both working from a guess of a guess of a guess, I'm fairly certain that an extra 37 minutes per car of work isn't eating over 100% of their profits, and that their choice of not stopping production over small fixable issues is a smart choice. And even if it were, i'd argue that keeping your workforce from getting other jobs because they can't get work at your company while you endlessly tinker with the production lines to try and achieve what only a few companies in existence have done before (almost 100% FPY) isn't good business sense either...
But then you want to throw in the cost of tooling changes, and now this conversation isn't against the cost of a car, but the entire cashflow of the business, which if you are curious you can lookup. They aren't turning a profit, and nobody thinks they are yet. But if people are holding them to the ability to get everything right on the very first try and the second there is an issue to shut down again, then they are going to be disappointed regardless.