Using 1000w of electricity with a 1950's toaster cost the same as using 1000w of electricity with a 2018 microwave.
And hopefully it would cost the same to use 1000w of electricity to power your home server hosting a website that criticizes the local electricity company.
Yea, I think this is the most important thing.
And we all know that internet providers try to be something else besides moving the byte across the network. They want to be telcos, they want a share of the media and grab whatever they could get their hands on. Net neutrality, from my understanding, attempted to prevent just that.
I would be OK with whatever speed I want to purchase and be stuck with that speed no matter what content I am choosing to consume. And in high demand if they chose to charge higher rates indiscriminately I'd be OK with that.
If their pipes are at full capacity they should charge more but indiscriminately!